Moving your business probably means you’re looking toward a brighter and more profitable future. However, you don’t want to lose any current or potential customers solely because they don’t know where your new location will be.
The following are some of the most effective ways to let the public know your business will be relocating.
1. Announce Your Move on Social Media
Social media is one of the most effective marketing tools available to businesses right now. Begin posting about your upcoming move several weeks or even months ahead of time.
It’s essential to create eye-catching, professional, informative posts about where your new location will be, when you’ll be opening, and what your daily hours will be. Post about the move numerous times, so your customers are well aware.
2. Send Physical and Virtual Mail
Now is the time to put your mailing list to work. First, send a postcard to all of your existing customers and business contacts informing them of your move. It’s essential to send an email newsletter, but direct mail can’t be accidentally deleted or sent to spam folders.
Physical and virtual announcements about your move can ensure you cover all the bases.
The following are essential pieces of information to include in your announcement letters:
- Your new business address and a small map of the location
- Your hours of operation and phone number (even if they’ll remain the same)
- A statement explaining you appreciate their business
- Positive reasons why you’re moving
- Direct contact information in case clients have questions about the move
- Website and email addresses
- A note that you look forward to working with these clients or business partners at the new location.
3. Contact VIP Clients Directly
You might have several clients who have made significant purchases or have been with your business for the long haul. It’s important to contact these customers directly before you send out any public moving announcements.
Early and personal notification about your move lets these customers know you value their business and would like to continue working with them.
4. Update Your Website
Now is the time to ensure your website is up-to-date and operating optimally. First, create a banner for your site displaying your new address and moving date.
Use this same banner on your business’s Facebook page, Instagram, blog, and any other online outlets you use. The banners should remain in place for at least six months after your move.
5. Keep It Positive
Always advertise your move with a positive tone. This is essential even if the move was not desired or not expected.
Let your customers know about any upgrades you’ll be making, new services you’ll be offering, or special promotions taking place before or after the move is complete.
Enlist the Help of a Moving Company
Moving companies can take much of the stress off you and your employees during a business move. We can help with all the logistics and tedious tasks like packing, loading, unloading, and unpacking.
Contact us for assistance in ensuring your business move is efficient and successful.